My dad was a judge, so I've been around politics since I was a kid. I've always been interested in the game of politics. And since I started my first business back in the 1980s, I've been interested in the connections and similarities between politics and business.

Most political campaigns are flat-out boring. Just like most businesses, they all look alike, act alike, and think alike. If you've seen one of them, you've seen them all.

But then Vivek Ramiswamy announced he was running for President. The more I heard Vivek speak, the more I became a fan. Not just because I agreed with his political message. But I quickly realized that there was something special about his entire message and presentation. He had the same magic I had seen in Donald Trump circa 2015. That same anti-establishment bravado that captures the hearts and minds of millions of voters who are fed-up with the status quo.

As an entrepreneur, I've written dozens of books on success, sales, and entrepreneurship. And the more I watched Vivek's campaign, listened to his message, and watched him debate, the more I knew that I needed to write this book.

Vivek for Victory is a book about business, to be clear. It's not a book about politics or Vivek's campaign. But in my mind, there are all kinds of parallels between the business of making money and the business of being a politician. My goal with this book is to show you some of my favorite business-building principles and strategies. And, to show you how a good political campaign like the one Vivek is running for President will use these same strategies to win votes.